TELEVISION & CABLE
We are experts in creating highly efficient and effective TV plans to help you reach the target audience for your business.
At RazorEdge Media we take a 360-degree approach to our TV buys. Television continues to get more competition from digital sources such as tablets, smart phones and laptops. Often when people are watching TV they’re also engaging with their digital devices. We cost effectively buy traditional TV (cable, broadcast and satellite), and with our sophisitcal analytics tools see the overall amplification that TV is having on all of your other digital channels.
RazorEdge TV buying and planning services:
Strategic TV planning and buying
Direct response Nat’l/Local TV (cable, broadcast and satellite)
OTT (Cordcutters streaming on Hulu, Roku, Tubi, etc.)
Cost-efficient TV and video production
Separate 800# Call tracking provided at no charge as needed.
Our Attribution platforms track daily attribution to make our TV buys more efficient.
LOCAL SPOT TELEVISION
Local spot advertisements run on local stations such as KCBS-Los Angeles or WGN-Chicago.
NATIONAL CABLE OR SATELLITE TV
National cable or satellite ads also run across the country. Some of the channels include: CNBC, ESPN, CNN, History Channel, and FOX News.
Network television enables advertisements to run on network-affiliated stations across the country. Some examples include KABC Los Angeles and WABC New York. Although network television enables advertisers to reach a large, national audience, it can be cost-prohibitive for some advertisers.
If you don't already have a produced commercial, we can help. We have access to high quality production and editing services at reasonable prices. We also develop creative and effective copy that will help drive phone calls and customers to your business.